GEN Z’S FINANCIAL CULTURE OF PRESENT LIVING

Gen Z’s Financial Culture of Present Living

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success followed a familiar pattern: earn steadily, save boldy, acquire a home, and plan for retired life. Yet Gen Z is coming close to money with a fresh point of view. Rather than focusing exclusively on long-lasting buildup, this generation is focusing on equilibrium, well

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